Cosmetic queen Doe Deere is taking over the makeup scene with her popular brand Lime Crime. The ever colorful cosmetic line is certified cruelty-free and vegan by PETA and Leaping Bunny. Lime Crime was launched in 2008 by the Unicorn queen herself and is celebrates the individuality of those who choose to express themselves. It is also the first ever brand of makeup that was sold exclusively at first. No other brand had ventured down that path and just sold their products in stores. Here’s a little about Doe’s upbringing and what shaped her to become a makeup maven.

 

Deere was born in Russia and from an early age exhibited a sense of creativity and entrepreneurship. That translated into dressing up and starting her very own business. It was nothing too serious but selling temporary tattoos to her classmates. A bigger dream was budding in the meanwhile of being a famous singer so at 17 Doe Deere moved from Russia to the United States, New York City to be more specific. Though she lives in Los Angeles at the current time, Doe had a long run in the big apple. Ms. Deere sung in a band where she met her husband. She also learned some important lessons along with the way. One of them is to appreciate the fans that show up and attend your shows and how to market yourself. The trendsetter also lived in Manhattan and Brooklyn during her time in New York. Learn more: http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/

 

Doe’s hard work and ambitious nature has led to a lot of success. She imparts her pearls of wisdom to young budding entrepreneurs. You may have a special talent or or unique skill. Pursue that and see what happens. Doe says to follow your dreams because that is what will make you happy and fulfilled. Explore your interests and see where it takes you, don’t settle for less. You can use Deere as a prime example of this. She felt often alone and different as a child, but those differences made her unique as an adult. That is how Lime Crime became such a success. It was a pure expression of her individuality and people wanted to fearlessly express themselves too. She actually has a background in fashion and attended the Fashion Institute of Technology in New York City back in the day. Majoring in fashion design helped her form he brand and identity as an artist. Now she is inspiring others to do the same.