Lime Crime Cosmetics’ New Direction Is A Win-Win Solution

Lime Crime, an American-based cosmetics company, is looking to expand into retail. This particular company has always been known as an online franchise, and it has generated plenty of revenue from doing so. Lime Crime has an abundance of cosmetic products to choose, including:

  • Glitter
  • Eyeliner
  • Nail Polish
  • Liquid-Matte Lipstick
  • Lip Topper
  • And many more

As of 2018, Lime Crime has been acquired by Tengram Capital Partners. This exclusive equity firm has a history of helping smaller businesses expand with more growth. Tengram Capital Partners’ Stacy Panagakis will be taking over the role of chief executive officer for Lime Crime. For some people, this came as a shock because Doe Deere has operated from this position since the start. Deere just so happens to be the brand’s founder. There is no need to worry here because Panagakis has a successful history when it comes to scaling beauty brands.

Lime Crime already has somewhat of a presence in the retail market. The company’s products are currently being sold in Bloomingdale and in Riley Rose. In order to reach a much broader retail market, the company has incorporated a firm that specializes in doing so. Lime Crime will continue to produce its extraordinary products. The only difference to this situation is that Tengram Capital Partners will be handling the behind-the-scene tasks.


Did you know that Lime Crime’s products aren’t being tested on animals? Yes, this is 100 percent true and Doe Deere has a strong passion for animals. Being animal cruelty-free provides peace of mind to a certain degree and the company has been certified by PETA. In addition to that Lime Crime’s products have been certified by The Leaping Bunny Program.