Kate Hudson has been a success in many areas of her life, and Fabletics is another one that she can add to her list of accomplishments. Fabletics is a company that she opened that showcases her clothing designs. They are a line of workout clothing that is specially designed with women in mind. The colors are vibrant, and women like to wear the designs, not just for working out, but for other outings that they need to go on. She has designed something that they like, and want to buy and wear. They also like to give these clothing items as gifts to other women that they know that might like them too. They think of their friends, family, coworkers and neighbors, when they want to give the clothing as gifts so that they too can enjoy Kate Hudson’s excellent line of clothing.
For dealing with marketing, Kate Hudson uses the reverse showroom model. She has done her research, and it works for her because it lowers her overhead and marketing costs. The reverse showroom stocks very small amounts of items in the actual store, and then, the rest of the marketing is done online.
She has a club that she offers to her customers, free of charge. With this club, she is able to see what types of clothing that they might like, and sends the items right to their homes, and that way, they don’t have to go out of their way in order to shop. This club is doing wonders for women that love her clothing, and she is able to keep them happy and satisfied as customers. Her customers can also sign up for a free newsletter too. This way, they can see what she is doing all the time, and what new items she is coming up with. It is a great way for the customers to have the information that they need.
Kate Hudson will open three more stores this year, in areas where she knows her clothing line will sell. She is looking at even greater success in the future. It will prove to be a wonderful thing for her and her customers, and she will continue to make more designs that they will love. With the rate she is going, she will have even more stores that women can go in, and her online sales will continue to rise. She is a popular force in the retail business because she cares about her customers, and she gives them what they want. Lots of people are looking forward to what she creates next, and they will continue to be customers that love her designs and stick by her.