Doe Deere & The Future of Lime Crime Cosmetics

Lime Crime cosmetics is back in the news again, but for good reasons. This eclectic cosmetics company has come a long way since its birth in 2008. The company is still introducing new products that are completely different from the rest of the industry. Having a unique sense of style has always been Lime Crime’s best attribute. Yes, the company is still 100 percent vegan, and it never tests its products on animals, but its uniqueness is what truly sets it apart from its competitors. In April 2018, Lime Crime launched its new venture in London. In actuality, this is another shop that is looking to introduce the products to a new market.


“The market has changed dramatically and it’s important to standout,” said Doe Deere, founder of Lime Crime. That notion has always been the company’s true aim, and it has certainly lived-up to those standards. Lime Crime has introduced some of the boldest and brightest of colors of all time. Many of these colors are also unique in a sense. Deere, and her development team does a lot of brainstorming to come-up with these dynamic new colors and so far it has paid-off. Lime Crime has become a cult-favorite thanks to his myriad of fans. “To me, cult means being unique,” said Deere. She has found a niche that was once deserted, and she has exploited it to the fullest.


Doe Deere has always been an entrepreneur deep down. At the age of 13, she would sell novelty products to her childhood friends. In more ways than one, Deere has always been some kind of trendsetter and being a trendsetter is certainly paying the bills now days. The animal cruelty-free products perfectly matches her behavior toward animals. She’s an animal lover to the highest degree. Lime Crime has had its fair share of ups and downs throughout the years, but every company has gone through this process. Having the ability to correct the mistakes is what keeps you in business. In other words, mistakes are all part of the entrepreneurial process.


With the recent release of the Venus 3 eyeshadow palette, Lime Crime is back in the news. It seems like there is nothing that can slow this company down and with Doe Deere in the driver’s seat, Lime Crime will surely be releasing many more hot products in the future. Learn more: