Mauricio Sirotsky Sobrinho was ahead of his time when he founded Rede Brasil Sul de Televisão, in 1957. Rede Brasil Sul de Televisão, or the Brazil South Television Network in English, uses the acronym Grupo RBS in the Brazilian media market. In 1962, Sobrinho created TV Gaúcha in the city of Porto Alegre in Rio Grande do Sul. Two years later, Rede Globo was launched in Rio. In 1967, TV Gaúcha became an affiliate of Rede Globo. In 1979, Sobrinho expanded the company. RBS started to operate in Florianópolis. Florianópolis is the capital city of Santa Catarina. Sobrinho changed the name from TV Gaúcha to RBS TV that year.
Eduardo Sirotsky Melzer, better known as Duda Melzer, is the grandson of Mauricio Sirotsky Sobrinho. Today, Duda oversees the RBS media empire. RBS TV owns 18 television stations in two Brazilian states. There are 12 in the state of Rio Grande do Sul, and six in the state of Santa Catarina. The RBS Group is still based in the city of Porto Alegre, but the Group owns companies based in Sao Paulo and other cities. In fact, as clicrbs.com reveals, thanks to Duda’s education and professional accomplishments, the RBS Group is a diverse as well as profitable company. Annual revenue is more than a billion reals, according to some financial reports.
Duda is a high-profile executive in the media industry. His charitable and social endeavors are well-known in the South of Brazil. At an early age, Duda was groomed for his role as president of the company. Melzer always knew he would be in charge, but he moved to the states, and he went to Harvard before he joined the company full time. To know him more, sit his personal website: eduardosirotskymelzer.com.
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