Brazil launched a startup program in July 2013 in order to revitalize the ailing economic market. The largest country in Latin America was hit by sinking commodity prices, fiscal mismanagement, China’s economic slump, and a government that didn’t understand the needs of business on maringa.odiario.com. Antiquated tax codes and high-interest rates gave investors nightmares, so they left Brazil and invested in other countries. But the startup program is a breath of fresh business air. Several startups are bringing foreign investors back to Brazil. Local investors are excited about the opportunities that exist in Brazil, and based on the profits these startups are producing, more investors will take a chance, according to Flavio Maluf. Flavio Maluf is the CEO of the Brazilian building material supply company, Eucatex.
Flavio Maluf is one of Brazil’s top entrepreneurs. There are more than 4,000 startups in cities across the country, and Maluf thinks education, healthcare, entertainment, and the tech sectors of the economy are responding to these new business ventures. Thanks to the Internet, more than 80 million Brazilian are doing some sort of business online on mundodomarketing.com.br. About half of those people use a mobile device to access the Internet, and many of those people use apps to make their lives easier. The number of people using apps grows every day. That is one of the reasons Maluf believes startups will help energize the country’s economy.
Flavio Maluf knows a lot about energizing companies. Maluf was the catalyst for the growth of the family business when Flavio became president in 1997. Eucatex was a startup in 1951. The company only made one product, but that product had a hand in changing the commercial and residential building industry in Brazil at http://eleicoesepolitica.com/vereador2016/vereador/MG/41114/43123/. The Eucatex product, the attractive and inexpensive eucalyptus wood ceiling tile filled a void in the marketplace. Building companies in cities all over Brazil ordered the ceiling tiles, and in the late 1950s, Eucatex became an international company.
But even though the company was a successful exporter, Flavio was the man who expanded the product line and modernized the company’s factories. All four Eucatex factories use renewal energy, and all Eucatex offices follow the reuse, reduce, and recycle program.